May Madness! Sign up in May and get a super-low price. You save $300! Sign up as a team (2+ people) and save even more! Limited to just 200 attendees. (Last year it sold out!) Sign up for either the Publishing Executive track or the Camp Niche Ad Sales Training track. Register Now!

All new 2012 Niche Digital Conference brochure coming soon! Request a brochure and we'll send you one soon!

Bring your whole revenue team! Publisher • CEO • Advertising Dir. • Advertising Rep • Content Editor • Publishing Director • Marketing Director • Audience Development

Please fill out the information below.
* All Fields are required

Multiply and Divide for e-Newsletter Success!

By Ryan Dohrn, CEO, Brain Swell Media

There is big money to be made in the e-newsletter space! Many publishers focus on a simple and editorial-driven e-newsletter, but there are more e-newsletter revenue opportunities out there! Multiply the number of newsletters you offer, divide your list, and watch your revenue add up! Experiment to find the variety of e-newsletter products that work for you. Try these to get started:

Create product-specific e-newsletters. Build a product-specific newsletter that reaches out to your niche. For example: an e-newsletter all about saddles for an equestrian magazine, or all about boats for a fishing magazine. Get very specific. This is not driven by, or even created by, your editorial team. Create 6-8 slots for advertisers to fit into. In the B2B space focus on industry specific topics like legal, technology, or professional services. You can create several of these highly-specific e-newsletters.

Create a monthly topic-specific e-newsletter. Utilize the expertise of your advertisers! Each month a B2B publication I work with has a legal update and technology update. Each update contains a paragraph of information specific to their readers and prepared by an advertiser who is also an expert (as is often the case!). Give them a mention and an ad at the bottom. Sell this out fast and line up your experts. Set a template and make them abide by that template. They MUST follow your rules or they loose the privilege. Find topics relevant to your niche.

Try video in your e-newsletters. Are you tired of text? Many users are, too. Record three videos and include links and descriptions in your e-newsletters. Keep these short and simple. You can interview advertisers (particularly if they are experts in their field), have them do product demonstrations, or answer questions sent in to your publication.

Bam! You've just created three new online revenue streams that require minimal staff hours. So, how do you find the right price? The answer to this is pretty simple... know your niche. E-lists of lawyers rent for $200 per thousand. Wine enthusiasts pay $50-$80 per thousand. Horse enthusiasts pay $40-$50 per thousand. Weigh your niche and try the price out. If no one is buying, then adjust and experiment.