Eric Shanfelt President eMedia Strategist Look Before Your Digital Leap! Are you putting the cart before the horse in crafting your digital strategy, diving headlong into expensive online endeavors that don't make sense for your magazine? If so, have no fear! Eric Shanfelt is here to help you answer one simple question: "Why the heck are you going online?" What do your readers want online? What your advertisers want? How does your magazine's brand translate? How do your traditional media fit in to your online mix? Before any strategies, before any tactics -- you have to figure out WHY! Eric will provide a simple framework to help you think about your digital business and make strategic decisions that will bring in the money. Ted Bahr President & Publisher BZ Media Digital Dollars - Show Me the Money! The digital world is constantly changing, as are the fickle tastes of online advertisers. Which options make sense for you today? How much money is to be made from the variety of digital offerings you might present, and which ones are just going to cost you time and money but return hardly anything? Ted Bahr has the digital ad sales experience to show you the money! He'll bring you up to speed on what’s happening in the trenches from his perspective on the leading-edge of the niche media world at Software Development Times. Greg Fine Vice President of Marketing & Communications Association for Corp Growth Smartphones, iPads, & More... Where Do We Go From Here? Digital content is expanding at an astounding rate. And it's more than just the question of digital or no digital. The world is going mobile, readers are engaging in social media, and advertisers are looking for new ways to reach potential customers. The rise of Smartphones and Apple iproducts means a future of reader specified, interactive content, delivered anytime, anywhere... Niche publishers need to adapt! But where do we begin? Greg Fine will tell all -- from road-tested lessons on how to create an effective digital publishing strategy to integrating digital publishing into a comprehensive social media strategy. Greg will share lessons learned along the way and what comes next.