News

Minimize Unsubscribes from Advertiser E-Mail Blasts

Your list is the lifeblood of your email efforts. By utilizing careful planning and best practices, you can keep you list healthy. You can generate a lot of revenue through sponsored e-mail blasts and advertising-driven e-newsletters. However, you need to take care with how you create email blasts to prevent a subscriber revolt.

Use Reader Interaction to Boost Integrated Program Sales

As sales people, we want to help our advertisers achieve their goals – their success is our success. Niche publications are perfectly positioned to offer special services to advertisers by utilizing our high reader engagement and our special connection with our narrowly targeted audiences. As ad sales pros, we need to utilize this connection to maximize the effectiveness of our advertisers' campaigns. But don't just offer these extras to everybody! Save them as special extras for fully integrated buys.

Supercharge Your Multi-Media Campaign!

By Nancy O'Brien, President of Nancy O'Brien Advertising

Large, sophisticated advertisers and agencies know the value of using several media platforms for their advertising message, but let's face it: most of us are dealing with small to medium-sized companies who look at their advertising budget month to month.

Multiply and Divide for e-Newsletter Success!

By Ryan Dohrn, CEO, Brain Swell Media

There is big money to be made in the e-newsletter space! Many publishers focus on a simple and editorial-driven e-newsletter, but there are more e-newsletter revenue opportunities out there! Multiply the number of newsletters you offer, divide your list, and watch your revenue add up! Experiment to find the variety of e-newsletter products that work for you. Try these to get started:

20 Great Digital Ideas

We asked attendees at the 2011 Niche Digital Conference to share their best digital revenue ideas, then internet guru Ryan Dohrn from Brain Swell Media picked the top 20. These publisher-tested ideas will send your publication's digital revenue into orbit!

E-Newsletter Checklist, Part Two. Get it Read!

By George Passwater, Passwater Media

Previously, George Passwater shared tips for designing and planning your e-newsletter. Now you need to get it read! Here's a short checklist of important elements for getting people reading, responding to, and sharing your e-newsletter.

Branding Your Editor(s)

By Tim Hermes, CEO of Hermes Media + Research

How does your editor build your brand? A brand isn't a brand until you add a personality to the mix. Otherwise it's a simple physical representation of your product or service. "Face" editors who are willing - and able - to travel, speak publicly, visit news sources in person, go to trade shows, moderate panels and events, and even give keynote speeches, are worth their weight in gold.

Editors, Engagement, and Online Revenue

By Rob O'Regan, Editor at eMediaVitals

Page views are increasingly viewed as a poor way to measure advertising performance. They're not so hot for gauging editorial performance, either.

E-Newsletter Checklist, Part One. Planning Pays Off!

By George Passwater, Passwater Media

Ever hear this? "Email marketing is dead." Really? If that's the case, then why are so many content marketing strategies incorporating email marketing and seeing substantial results?

The Ten Commandments of Content Marketing

By Joe Pulizzi, Executive Director, Content Marketing Institute

Modern publishers are more and more also marketers. Publishers as content marketers try to attract and retain customers with compelling and valuable content that is consistent, has a call to action, and tells a story. What's the catch? Most publishers don't think they are doing a very good job with social media, blogs, and other content creation and marketing. Here's how to do it better: