Digital Conference Sessions - Publishing Executive Track

Session	Topics
Reinventing Your Media Company for the Digital World! Steve Churm Great Content, New Models. Learn how 2 successful print magazine publishers transformed their publishing operations to maximize profits in the...	audience, content, social media
Come Fly with Me! Create Content that Lay$ Golden Egg$ Bill Thompson III Niche publishers have great content. But how do we make it really sing in the digital space? Bill Thompson, the "watcher" behind Bird Watcher's Digest, has transformed his print enthusiast magazine...	content, events, integrated media sales
Web Conversion Job #1 - Reader to Customer Eric Shanfelt Advertising, lead generation, or content... whatever your business model, the primary goal of your web site and social media strategy needs to be driving user registration. And if it's not, you're...	conversion, social media
Intro to Tablet-Based Publishing Ryan Dohrn Tablet-based magazines have become a critical part of the publishing tool box. But, what technology base do you really need to succeed? With so many options out there, where do you start...	digital publishing, mobile, tablet
Monetizing Micro Content & Niche Communities Tom Martin Niche is where it’s at! Digital and mobile have forever changed content consumption, and mass media are giving way to micro-content and micro-communities. Publishing now favors niche content...	content, mobile
Thinking Outside the Banner: Audience Monetization Strategies for All Channels Carrie Koenig Want to boost digital revenue? Think beyond the banner! Carrie Koenig will teach you how to improve audience engagement by tailoring your content strategy and partner messaging for each channel....	content, digital advertising, engagement
Lunch & Digital Keynote: The Third Revenue Stream - Brandscaping! Drew Davis It's an old, old story -- publishers have two primary revenue streams: advertising and subscribers. But it's tough out there... Well, have no fear, digital strategist and futurist Drew Davis will...	audience, branding
The New e-Marketing: Email + Social Gives You Superpowers Kyle Lacy The digital media revolution has totally transformed the way publishers acquire, grow and retain customers. To effectively engage and serve today’s hyper-connected consumers, smart marketers are...	e-marketing, mobile, social media
Graduating from Home Movies Jeremy McGovern You know you need to do video, but where do you start? Or are you are shooting video, but your end product turns out worse than Bigfoot footage captured on a Super 8? Jeremy will show you how to kick...	video monetization
How to "Really" Generate Income from Integrated Sales Tony Spano As an owner that has personally sold thousands of ads, Tony has taken integrated sales to the road and made serious, growing his current publication's revenues more than 50% in one year. This session...	Integrated sales
7 Ways Content Creators Can Market Online Subscriptions and Win! Minal Bopaiah Online subscriptions are your new best friend! Turn premium paid content into steady revenue. Minal Bopaiah will give you 3 SEO strategies for paywall-ed content, help you figure out exactly where...	Paid content, SEO
Google Analytics: Niche Demographic Money Maker A properly monitored and executed Google Analytics account communicates your visitor's web habits. This hands-on session will teach you how to drive more traffic to your site, increase page views,...	Analytics, demographics, web optimization, web reports
How to Make 'em Tumble for You on Tumblr Joe Rassenfoss Tumblr has become the hottest blog platform around, especially with media companies, because of its social layer. So how does that work? Can it work for your media organization? Joe Rassenfoss will...	blogs, digital publishing, social media
Pricing, Pricing, Pricing for all Your Cool Niche Digital Products Ryan Dohrn You've got the technology, but how the heck do you price it all? International digital sales guru Ryan Dohrn comes to the rescue with all the latest pricing metrics and real world examples that will...	digital editions, e-newsletters, online revenue, social media, video
E-Newsletter Mania Bill Thompson III, Nicole Brewer, Eric Shanfelt Turn your e-newsletter into a multi-tasking marvel! A good e-newsletter (or two, or three) can not only strengthen audience relationships, but also boost web traffic and open up new revenue streams....	e-newsletters
Sponsor Giveaway Lunch and Mini-Keynote: You Need the Next Big Thing in Social Media! (Uh… No, You Don't.) Joe Rassenfoss So... you finally have a coherent plan for engagement via social media and it's being well managed. And then, BOOM, the next big thing (think Pinterest) explodes on the scene and everyone says "You...	social media
Optimizing Tablet ROI Nick Ireland, Patrick Spencer Tablets are where it’s at! We’ve brought together publishers from the consumer and B2B worlds, Nick Ireland from Premier Guitar and Patrick Spencer from Symantec’s CIO Digest, to show you how to...	apps, digital editions, tablets
9 1/2 Great Video Revenue Ideas Video is hot and shows no signs of cooling down. So what can you do that is new, unique, and different? Where’s the revenue in the online video firestorm? This practical sessions will share 9 1...	online video, video revenue
40 Media Sites in 40 Minutes Drew Davis Made popular by his search for meatloaf (seriously), Drew Davis will take you on a journey through 40 websites relevant for niche publishers that you might not have explored before. In this...	audience