Digital Conference Sessions (September 26-27, 2011)

Session	Topics
Mini-Keynote: Become a Media Superhero! Jeff Bruss Holy Online Revenue, Batman! Can you say comic-book-themed keynote? Be more than a publisher, become a media superhero! Utilize all the tools in the social, digital and interactive galaxy to dazzle...	mobile, video
Mini-Keynote: Social Media Marketing for Dollars! Adam Japko We tripped over the real juice behind social media building and managing campaigns for 1500 advertisers at DigitalSherpa...so we figured we better...	audience, content, social media
eNewsletter Mania Joe Ferrick Turn your eNewsletter into a multi-tasking marvel! A good eNewsletter (or two, or three) can not only strengthen audience relationships, but also boost web traffic and open up new revenue streams....	audience, eNewsletter
Setting Up Your Revenue-Centric Website Ryan Dohrn Learn the ins and outs of designing a magazine web site that draws in ad dollars. From flow to colors to eyeball tracking, simple changes can drive traffic and revenue sky high. Ryan Dohrn...	web site
Why the Heck am I Doing This? (Or, How You Can Learn to Stop Worrying and Love Social Media) Joe Pulizzi Joe Pulizzi, from the Content Marketing Institute, will detail how his media brand has leveraged social media to generate audience and attention, and how that has led to increases in revenue across...	blog, facebook, linkedin, social media, twitter
Bundled Sale Action Plan! Holly Scott Learn how to package your media products to give your advertisers a fully integrated advertising platform. Holly will dispel the mystery surrounding integrated sales packages – making them simple to...	ad sales
Yes, There’s an App for That! Alan Zeichick There’s an app for just about everything. But before you build an app for your publication, website, content and community, be clear about what you’re doing — and why. This business-level session...	apps, mobile
E-Marketing Round-Up James Fox-Smith, Kim Albee No theory, just the facts. Learn from e-marketing guru Kim Albee and publisher James Fox-Smith as they drill down into what's worked - and what hasn't - when it comes to building audience and...	audience, emarketing, enewsletters, social media
Lunch & Digital Keynote: The Niche Digital World—It’s Not Smoke and Mirrors! Dan McCarthy What do you know? The question for your niche media brand isn’t what you know about digital. It’s what you know about your audience, and what you need to know about digital media to make the...	audience
Mobile Web Mojo Jeff Bruss The fastest-growing segment in the digital media world is the mobile marketplace.	mobile
Results, Results, Results! Measuring Engagement in Digital Advertising Brad Fuhr Digital advertising gives you – and your advertisers – the ability to deliver engaging, creative advertising concepts that rock your readers’ worlds! But to succeed (and capture the next sale!) you...	ad sales
Facebook Bootcamp - A Good Kick in the Pants! John Wayne Zimmerman Facebook was once the best way to reconnect with your high school sweetheart. Today it's the monster marketing tool every niche publisher must understand to survive and thrive. You'll get it all:...	facebook, social media
Putting the “Social” in Social Media Joe Rassenfoss How are businesses large and small using social media to reach their customers and have conversations? What strategies have been successful? Joe Rassenfoss will walk you through the current social...	audience, social media
Digital Magazine Show and Tell Matthew Hawkins, Patrick Spencer, Ph.D. The proof is in the product! Three of your fellow publishers and editors will share what they have done to make money by utilizing digital magazine technology. Get personal advice from people who...	digital edition
Build Your Audience Backwards Drew Davis Instead of trying to convince a new audience to come to you, maybe you should consider taking your brand to a new audience! Drew Davis will show you three powerful ways to invert your audience...	audience, content
Digital Hot Topic Breakfast Roundtables Peer-to-peer learning at its best! Grab a bite to eat and share ideas and challenges with fellow conference attendees & speakers.	content, enewsletters, mobile, SEO, social media
Online Editor = Revenue Generator! Rob O'Regan Measuring the performance of your editors and writers based on the popularity of their articles and posts is a controversial topic for digital publishers. Does page view journalism cheapen editorial...	compensation, enewsletters, online, web site
Working with Media Buyers – Winning the Digital Proposal! Nancy O'Brien The “who, what, when, where, and why” is your key to delivering the perfect digital proposal. How do you find the media companies to call on? Are you presenting to the right person? What are the...	ad sales
Good SEO, Bad SEO -- Killer Revenue Strategies Ryan Dohrn Excellent SEO is critical to your magazine’s success. So, why do 95% of all publishers miss the mark when it comes to SEO? Internet publishing pioneer Ryan Dohrn has optimized over 3,000 web sites...	revenue, SEO
Twitter Bootcamp! Joe Rassenfoss Do you ever feel like everyone’s talking about Twitter, but no one’s explaining it? Joe Rassenfoss’ “bootcamp” session will give you the basics – from how to launch a page, grow your Followers, use...	audience, social media, twitter