Lunch & Digital Keynote: The Niche Digital World—It’s Not Smoke and Mirrors!

What do you know? The question for your niche media brand isn’t what you know about digital. It’s what you know about your audience, and what you need to know about digital media to make the knowledge matter. In an exclusive keynote address, long-time publishing veteran and digital innovator Dan McCarthy will unveil the 4 key audience insights you need; the 8 ways those insights matter for customers; and the 16 digital media skills your organization needs to make it all come together.