Mini-Keynote: Social Media Marketing for Dollars!

Speaker(s): 
Adam Japko
We tripped over the real juice behind social media building and managing campaigns for 1500 advertisers at DigitalSherpa...so we figured we better apply those lessons to our own media businesses. It’s not simple and takes time away from the usual, so it’s not ok to casually wonder about ROI. Hear about three outcomes that will make sense to you, keep you and your staff motivated, and serve as a compass for your social media campaign. The session will cover easy ways to get organized creating engagement and content, how to think about new audiences and platforms, and some ways to develop revenue that will make it all feel worthwhile.
Slides: 
application/pdf iconAdam_Japko_Keynote.pdf

Schedule info

Time slot: 
September 26, 9:00 - 9:30 AM
Room: 
Crystal Ballroom