2012 Speakers
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Minal BopaiahEditorSubscription Site Central Now: Minal Bopaiah is the Editor of Subscription Site Central, which publishes extensive case study, business data, and how-to resources for publishers and marketers selling online subscriptions to subscription sites, membership sites, and sites with paywalls. Past Life: Minal has been Managing Editor for MediaGlobal and Media Relations Manager for StatePoint Media. 7 Ways Content Creators Can Market Online Subscriptions and Win! |
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Nicole BrewerExecutive PublisherHamptons.com Now: Nicole Brewer is executive publisher and co-creator of the award-winning website Hamptons.com. She works with freelance and contributing writers and manages all social media, marketing, web design, and branding for the site. Nicole is also a board member of the Press Club of Long Island. Past Life: Nicole is an award winning editor, journalist, and photographer. E-Newsletter Mania |
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Steve ChurmCEOChurm Media Now: Steve owns one of the country’s leading regional media companies in Southern California, publishing 5 magazine titles – including OC METRO, OCmenus, OC Family, Inland Empire Family and Southland Golf – and producing 5 interactive websites. Churm also owns RipeOrange, a marketing, communications and design firm, and he has launched Churm Media Custom Content, which develops content across all media platforms. Past life: Prior to launching Churm Media in 1990, Steve worked for 4 California newspapers as a reporter and editor, including 6 years at the Los Angeles Times covering California politics and the environment. Reinventing Your Media Company for the Digital World! |
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Drew DavisChief Strategy Officer & Co-FounderTippingpoint Labs Now: As Chief Strategy Officer and Co-Founder of Tippingpoint Labs, Drew Davis creates and implements digital content strategies and provides strategic consulting. Clients include Meredith, Breville, and Putnam Investments. He offers conceptual frameworks that help marketers understand and act within the digital landscape. Past Life: Prior to Tippingpoint Labs, Drew developed and marketed products for ThinkAgent Technologies, SalieMae Solutions, and The Stock Market Photo Agency and has developed content for broadcast networks. Drew also studied storytelling under some of the great masters of our age, including Jim Henson and Charles Kuralt. The Third Revenue Stream - Brandscaping! |
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Ryan DohrnPresident, Conference DirectorBrain Swell Media Now: Ryan is President of Brain Swell Media, an internet consulting firm focused on developing online revenue strategies for magazine publishers. Ryan currently works with over 35 niche publications. Past Life: As General Manager for Morris Magazines Interactive Ryan managed the web strategy and online operations of 14 publications. Intro to Tablet-Based Publishing Pricing, Pricing, Pricing for all Your Cool Niche Digital Products |
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Nick IrelandMarketing DirectorPremier Guitar Now: Nick Ireland is Marketing Director for Premier Guitar. Past Life: Nick came to Premier Guitar after working in sales and marketing in the financial services industry. Optimizing Tablet ROI |
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Carrie KoenigDirector of Digital Revenue StrategyMiles Now: Carrie is Director of Digital Revenue Strategy for Miles. She is responsible for building monetization strategies for some of the top travel destinations in the world. Her passion lies in developing paths for brands to engage with audiences in ways that increase user-engagement and create strong revenue streams. Past life: Carrie has been in the digital media space for 12 years and in sales for 17 years. Thinking Outside the Banner: Audience Monetization Strategies for All Channels |
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Kyle LacyPrincipal of Marketing Research & EducationExactTarget Now: Kyle Lacy is Principal of Marketing Research and Education for ExactTarget, a leading provider of interactive market solutions. He is the author of two critically acclaimed books, Twitter Marketing for Dummies (2nd ed) and Branding Yourself (2nd ed). Past Life:Prior to ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. The New e-Marketing: Email + Social Gives You Superpowers |
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Carl LandauGrand PoobahNiche Media Now: He started the wildly successful "Publishers Only" Niche Magazine Conference in 2007 And the fast-growing Niche Digital Conference in 2009. Carl became famous 15 years ago for sending cats in the mail and has taught his Camp Niche ad sales seminars to over 3,000 ad sales professionals. This has given him unique insight into the needs of the small-to-medium niche publishers. Past Life: Carl Landau made millions starting and selling five niche magazines and two conferences & trade shows in both the consumer and B-to-B publishing worlds. 10 Greatest Ad Sales Ideas |
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Tom MartinFounderConverse Digital Now: As Founder of Converse Digital, Tom Martin consults primarily with Fortune 1000 companies and numerous tourism destinations on design and implementation of digital content strategies and campaigns. Tom specializes in digital research & development, often in the form of innovative communication platforms that connect marketers and customers. Past Life: Prior to Converse Digital, Tom developed marketing programs for clients like American Airlines, Hilton Hotels, SunCom (a unit of AT&T Wireless), and created MyMardiGrasExperience.com, the first corporate branded sponsorship of Mardi Gras. Monetizing Micro Content & Niche Communities |
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Jeremy McGovernE-Media Director & Sr. EditorLessiter Publications Now: Jeremy McGovern is E-Media Director for Lessiter Publications, where he oversees online content creation for Lessiter Publications' nine digital properties and two conferences. The Nicheiest of the Niche, these properties range from horseshoeing (the job, not the game) to machinery dealers who cater to hobby farmers. Past Life: Jeremy has over 15 years of publishing experience. Prior to Lessiter Publications Jeremy worked in online content development for Astronomy Magazine, but it just wasn't niche enough. Graduating From Home Movies |
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Nancy O'BrienAd Sales GuruAviation International News Now: Nancy works for Aviation International News as an ad sales superstar. She also co-teaches the Camp Niche Ad Sales Jamboree. Past Life: She's a b-to-b publishing vet and previously worked at Petroleum Engineer, Oil & Gas Journal, and Electric Light & Power. She has been involved with aviation publications for the past 20 years. She was the publisher of Phillips Business Aviation Maintenance for 11 years. Digital Media Buyers Speak Out |
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Joe RassenfossPresidentR&R Media Now: Joe Rassenfoss launched R&R Media in 2009 to help businesses define and execute their social media, public relations, and marketing goals. Since then he's worked with retail clients ranging from consumer electronics to sporting goods, as well as Andre Agassi. Past Life: Joe is a 25-year veteran of newspapers and web publishing, including the Kansas City Star and Rocky Mountain News. He was also Executive Producer of DenverSidewalk.com, an online city guide for Microsoft, and helped roll out the web startup World of Mouth. You Need the Next Big Thing in Social Media! (Uh… No, You Don't.) |
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Eric ShanfeltSenior Vice President of Digital MediaThomas Nelson Inc. Now: Eric Shanfelt is the Senior Vice President of Digital Media for Thomas Nelson, Inc., the largest inspirational book publisher and event producer in the world. There he oversees digital product development, e-commerce, and online marketing. His career in online media spans 20 years with a focus on practical, revenue-generating strategies for publishers of all types. Past life: Eric previously has served as Sr. VP of eMedia for Penton Media (B2B), Executive VP of eMedia for Interweave Press (consumer enthusiast), and as a consultant for dozens of B2B, Consumer, and regional media companies. Web Conversion Job #1 - Reader to Customer |
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Tony SpanoPresidentHome & Design Now: Tony is Owner and President of Home & Design Magazine, an annual luxury home publication based in Naples, FL, which he founded in 2000. Past Life: Tony has been selling ads door-to-door and building publications since 1972. His ad sales have been the foundation of multi-million dollar publishing enterprises. How to "Really" Generate Income from Integrated Sales |
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Patrick SpencerPublisher & Editor-in-ChiefCIO Digest Now: Patrick is the Editor in Chief and Publisher for CIO Digest and Sr. Dir. of Customer Relationship and Publishing at Symantec Corp. Patrick's team also oversees newsletters, online content, webcasts, podcasts, user groups, and integrating print, digital, and mobile publishing. Past Life: Prior to joining Symantec seven years ago, Patrick spent five years in different marketing roles at Sun Microsystems, where he oversaw the integration of 30-plus reference programs and groups that delivered six-figure operational gains and cost savings. Optimizing Tablet ROI |
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Bill Thompson IIIEditor & Co-PublisherBird Watcher's Digest Now: Bill Thompson III is the editor and co-publisher of Bird Watcher's Digest, North America's first popular birding magazine. He's an unapologetic futurist who dove into the digital realm: his company offers digital editions, apps, podcasts, e-newsletters, and more. Past Life: Bill has written numerous books on birds and nature, and is a sought-after speaker, birding guide, and performer on the birding festival circuit (yes, there IS such a thing). Come Fly with Me! Create Content that Lay$ Golden Egg$ |
